Normally Test Effort is 40 of the total Actual Development effort.
For Example:
Estimated Total no of Development efforts (Man Days) - 200
Estimated test efforts as per the industry standard which is taken as 40 of
total dev efforts ( Man Days) - 80
There are different kind of approach to estimate the cost
* Percentage-of-Development Approach
* Implicit Risk Context Approach
* Metrics-Based Approach
* Test Work Breakdown Approach
* Iterative Approach