nvrrkp

 Profile Answers by nvrrkp 

• Jul 18th, 2006

 

Bucket testing is a methodology for gauging the impact of different product designs on a Web site?s metrics.The basic premise is to run two simultaneous versions of a single or set of Web pages in order to measure the difference in clicks, traffic, transactions, and more between the two.Bucket testing provided a great way to send a small amount of traffic (usually less than 5%) to a different user interface without negatively impacting the bottom line if our new design had unintended negative consequences.