What is Data Mining

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Data Mining is the process of utilizing the results of data exploration to adjust or enhance business strategies. It builds on the patterns, trends, and exceptions found through data exploration to support the business. It is also known as data harvesting. Data mining is also a technique using software tools geared for the user who typically does

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Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to reduce fraud; (3) to identify internal wastefulness and deal with that wastefulness in operations, and (4) to chart unexplored areas of the internet (Cavoukian). The fulfillment of these tasks can be enhanced if appropriate data has been collected and if that data is stored in a data warehouse. According to Stanford University, "A Data Warehouse is a repository of integrated information, available for queries and analysis. Data and information are extracted from heterogeneous sources as they are generated....This makes it much easier and more efficient to run queries over data that originally came from different sources." When data about an organization's practices is ease.

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