While every marketing blog will sing hymns about it’s importance and the need to leverage platforms to connect with your customers, maintain your reputation or even monitor your competition, 2017 will see a laser sharp focus in this vertical. Omni Channel Analytics, integrated communication and interactivity, thought leadership and most importantly, increased interactive virtual events will rule the roost. Leverage all of the above, and then some more. Yes, we’re talking sponsored influencer advocacy as well. Social Media is where you’ll gain traction, and conversion is bound to follow.