To give defect free Product.
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To achive good quality product
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QA is preventive process. QA is process to make sure that you are doing right thing, the right way. QA focus on buliding in Quality & hence preventing defects. QA focus on pocesses like defining, continuous improvement with the goal of defect prevention.

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Software QA involves the entire software development PROCESS-monitoring and improving the process, making sure that any agreed-upon standards and procedures are followed, and ensuring that problems are found and dealt with. It is oriented to Prevention.
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Software Quality Assurance is measuring, monitoring, improving the strength of the quality of the developed process, main intention is to prevent defects in the application and includes all the phases of the SDLC.
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Finding defects from the initial makes better to provide good quality of the software.SQA is a Preventive process. Quality is maintained from each and every phases. SQA focus on processes like defining, continuous improvement with the goal of defect prevention.
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Quality assurance designs and implements measures to prevent defects and it helps developers minimize the number and severity of defects released to the test team.
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