An active data warehouse provides information that enables decision-makers within an organization to manage customer relationships nimbly efficiently and proactively. Active data warehousing is all about integrating advanced decision support with day-to-day-even minute-to-minute-decision making in a way that increases quality of those customer touches which encourages customer loyalty and thus secure an organization's bottom line. The marketplace is coming of age as we progress from first-generation passive decision-support systems to current- and next-generation active data warehouse implementations
Active Data Warehousing (ADW)The technical ability to capture transactions when they change and integrate them in to the warehouse - along with maintaining batch or scheduled cycle refreshes.
Active Data Warehouse is the DWH that enables the decision makers of the organisation to understand the trends and patterns of the market (by analysing the captured transactional data in the DWH) and thereby helping them to arrive at an INFORMED future decision(s).
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