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CRMFrom Gooey Designs to GUI, IT Helps Ice Cream Chain Deliver
Author: technology.updates.com Published: 28th Sep 2005 Visited: 527 times
With 1,200 stores in 47 states, the Cold Stone Creamery chain is growing quickly with its do-it-yourself ice cream concoctions. But the acting CIO is trying to whip those do-it-yourself treats into a corporate CRM sundae.
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