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Author: exforsys.com Published: 14th Apr 2007 Visited: 357 times
Web 2.0 and Social Media
The advent of blogs and the rapid availability of site building software has made it easy for a single person to reach millions of people in a short period of time. While this was a dream 20 years ago, it has become a reality today.
With the introduction of syndication, social content can be spread across the Internet through various feeds, reaching millions of people in a matter of hours. For the first time in history, anyone is able to reach a large audience through blogs, websites, or syndication. The introduction of Web 2.0 is directly connected to this phenomenon. For the first time in history, established institutions must figure out how they will deal with this paradigm shift, a shift that will inevitably weaken their monopoly of power.
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